Intermat, this year’s largest show and exhibition for the heavy equipment industry, was held this year at the Paris Parc des Expositions in Villepinte, just south of Charles de Gaulle Airport.
Nuevva’s Matthew Bader was on hand to promote Nuevva’s new Afrilease™ captive vendor finance program and discuss opportunities for Africa expansion with the numerous companies represented there. ”It was a fantastic show.”, says Bader, “What we really enjoy is to gauge opinion on and interest in Africa. This show was clear proof that major international companies are opening up to Africa as something that is no longer a part of the future, but also as something that must be part of their current operations. All of the companies that we spoke to – be they French, American, British, or whatever – are hot on Africa and want to find a way to get their products there as quickly as possible.”
Of course there is still a lot of confusion and misinformation surrounding Africa. ”A surprising number of companies are still treating Africa as an add-on to existing business regions such as the Middle East. We believe that by treating Africa as a worthy market, you’ll be awarded with worthy market share.”
Over the next year, Nuevva will be working intensively with heavy equipment companies; researching, exploring, and realizing Africa opportunities all over the continent. “We’ve had a lot of focus on West Africa in 2011-2012,” notes Bader “but that’s just the tip of the iceberg. Africa is a huge continent, and in terms of market opportunities it just keeps getting bigger.”